Waitrose Health
Cutting through spurious health advice and false claims is Waitrose Health magazine, written by experts in their field for a discerning audience. I was with Waitrose Health from day one, first as Features Editor, then Deputy Editor, before becoming Editor. My work here led me to be shortlisted for, and win, a number of industry awards.
I wrote 365 tips for a healthier, fitter and happier year that led to an above-the-line campaign in Waitrose stores all over the UK, giving shoppers nutritional tips as they shopped.
Art direction by Tan Parmar
In 2020, during the pandemic, The Self Care issue was the most picked-up issue to date, with content that met readers’ immediate needs as they were looking for ways to look after their mental and physical health from home.
In 2021, I invited author, podcaster and PT Adrienne Herbert to be our very first guest editor.
Plantopia
New ethical beauty brand, Plantopia, needed a wellbeing blog and a set of brand videos to launch with. As well as writing the storyboards and art directing the brand videos, I commissioned a series of expert-led SEO features that set the tone for this never-seen-before brand, which has self-care and holistic wellbeing at its core.
Tackling health topics that speak to an older health-concious audience, I write regular features for Lifespan, the magazine and content hub published by health supplement brand Healthspan.
Healthspan
Our Future Health
Telling the story of the UK’s largest health research programme which aims to discover new ways to prevent, detect and treat common conditions such as diabetes, cancer, heart disease, stroke and Alzheimer’s, I source and write inspiring first person pieces.